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Brand protection and intellectual property enforcement

Intellectual Property Rights

Advisory and dispute-resolution support for the protection and enforcement of trademarks, commercial identity, goodwill and related intellectual property rights.

Overview

ASR LAW advises businesses and individuals on the protection, use and enforcement of intellectual property rights, with particular focus on trademarks, passing off and brand-related disputes.

The firm assists clients in assessing ownership, prior use, registration, deceptive similarity, market confusion and the appropriate enforcement strategy, including urgent interim relief where commercial goodwill is at risk.

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Insights in Intellectual Property Rights

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ASR LAW assists clients with disputes, transactions and enforcement issues relating to intellectual property rights.

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